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Video advertising is a marketing strategy that involves using video content to promote or sell your product, service, or brand.
You can say a lot more in a short period of time in comparison to text. Video is more engaging to the senses, so it can convey more information by showing and telling at the same time.
Produce diverse video content. Finding the right video mix can help you reach the right target audiences and ultimately decide the success of your strategy.
Statistics prove that your target audience is watching video.
According to Wyzowl, 92% of marketers say they get a good ROI from video content. Video ads improve audience engagement, improve brand awareness and help nurture leads. These factors can increase sales, resulting in brands making more than their video advertising investments.
Video is an excellent way to build trust and credibility with your audience. Building trust with customers makes them far more likely to buy your products and services and continue doing business with you over the long term. Consumers will dump a brand if they no longer trust you.
Utilizing videos for advertising can strengthen your SEO strategy. Advertisers should use basic SEO strategies to improve their reach. According to Innovation Visual, the way users consume video content has changed, with over 250 million hours of videos on YouTube watched every day, video is quickly becoming the most popular content type for B2B as well as B2C users to interact with. Videos rank for keyword searches and so are an effective way to drive traffic.
Interactive video content can be a powerful tool for boosting online engagement with your audience.
Video advertising can increase conversions and sales. The right video can entice viewers and get information across quicker than other forms of advertising.
People share video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. Thereby increasing your video’s exposure exponentially.
Video ads are concise, relatable, and have a story to tell – all of which make them shareable. Videos have a huge potential to spread or go viral. Videos are highly shareable and can be easily shared across social media and other platforms. People love to share videos they love with their family, friends, and acquaintances across social media platforms. The more shares a video ad gets, the greater the brand exposure.
According to Wishpond a video placed on the landing page improves conversion by 86% compared to text pages only. Beautifully crafted ads paired with an excellent video advertising strategy can drive conversion rates.
No form of content is more effective for storytelling than video. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.